Corporate Purpose: Finding Your Company’s True North

The world is becoming more complicated and harder to navigate due to uncertainty, increases in political polarization, rising nationalism and growing concerns about the economy and income inequality. Social risk has become a new worry for organizations, but people around the globe increasingly believe organizations can shape a better society. Corporate purpose has the power to engage and inspire employees, generate customer loyalty and help businesses chart a course for sustainable, meaningful growth.

You’ll learn how to:

  • Use “radar and a compass” to predict the unpredictable
  • March towards corporate purpose via corporate philanthropy, corporate social responsibility and sustainability
  • Create purpose and embed it into the core of your business
  • Identify and manage social risk by protecting corporate purpose and culture

  • Barie Carmichael
    Senior Counselor
    APCO Worldwide
  • Margery Kraus
    Founder and Executive Chairman
    APCO Worldwide