Your Time Is Now! How to Prove Your Worth as a Communicator in Times of Crisis

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What You’ll Learn:: 

Your execs need your counsel now more than ever. Join to hear how to step into the breach with confidence, based on firsthand experience and findings from a new Peppercomm/IPR study showcasing the increased value execs place communications in their COVID-19 response:

  • How to stay cool in the hot seat as Covid-19 escalates—and amid future crises
  • How to work cross-functionally with legal and other partners
  • How to define your role during a crisis, determine who is on your team and who’s in charge
  • New Peppercomm/IPR study results: How companies are handling the pandemic, what information sources are most trusted now—and how other communicators are responding
  • Steps you can take now to deliver the guidance your execs expect in crisis


March 2020

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Presenter bio: 

Steve Cody is the founder and CEO of Peppercomm, a fully-integrated strategic communications firm headquartered in NYC, with offices in San Francisco and London. He’s responsible for everything from implementing strategy and counseling clients to leading business development and bringing new products and services to market. He’s also the current chairman of the Institute for Public Relations, a longtime member of the Arthur W. Page Society, a member of the advisory councils of the College of Charleston and the University of Florida.

Tina McCorkindale, Ph.D., APR, is the president and CEO of the Institute for Public Relations, a global industry nonprofit association devoted to research in the profession. Previously, she was a professor for 15 years with an additional 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations/universities and has received several awards for her contributions to the profession.

Alex Dudley is a 25-year Communications veteran with experience in Political, Agency and Corporate roles. Most recently he was the Senior Vice President of Communications for Charter Communications, a Fortune 100 Company. During his tenure he lead the Communications and Corporate Social Responsibility functions through a $90 Billion acquisition, a Federal and 41 State regulatory review process and a complete restructuring of the function. He has also had senior roles at Time Warner Cable, Dan Klores Communications and the Empire State Development Corporation. He has led companies and clients through countless crises, including natural disasters, lawsuits, contract negotiations and more. He is a graduate of Columbia University and currently lives in Connecticut with his family.