The Year's Top 5 PR Fails in Cyber Security: Key Steps for a Safer 2021

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What You’ll Learn:: 
eCrime erupted in 2020. Cybercriminals become more brazen and ransomware quadrupled in the wake of emerging WFH vulnerabilities. The cybersecurity landscape will continue to evolve rapidly in the year ahead. Join for a breakdown of the top communication challenges of cybersecurity and hard-won lessons from this year's biggest attacks.
You'll learn:
  • The top 5 PR fails of the year—and key lessons for communicators
  • Trends: Biggest attacks of the year and they portend for next year
  • How ransomware attacks present novel communication challenges
    • Anatomy of a successful cybersecurity plan
    • How to handle negotiations with perpetrators (and insurers)
    • How to alert customers, the press and other stakeholders
    • Policies and precautions to communicate with employees
  • What to expect in 2021—and what to do if you're attacked
December 2020

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Presenter bio: 

Mark Seifert co-chairs the global Cybersecurity and Privacy practice at Brunswick Group, helping clients prepare for and respond to cybersecurity incidents. A certified privacy professional and a former regulatory attorney, he offers insights and practical advice to clients addressing complex privacy issues. In addition to his work in cybersecurity and privacy, he also advises clients on a variety of matters including corporate communications, media relationships, thought leadership, and government affairs. He has extensive experience within the US government, including 16 years with the Federal Communications Commission as well as service in all three branches of government. At the Department of Commerce, he oversaw a $5bn broadband infrastructure program. He also served as counsel to the House Committee on Energy and Commerce on telecommunications and technology matters.