When social media goes ‘into the unknown’: Dos and don’ts for savvy crisis response

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What You’ll Learn:: 

In the blink of an eye, an online firestorm could threaten your organization’s social media presence and brand reputation, especially as social media is speeding up the 24-7 news cycle and viral trends can often contain misinformation. Florida International University’s Aileen Izquierdo, interim chair, instructor and global strategic communications graduate director, and Heather Radi-Bermudez, instructor, will share a few case studies and best practices for meeting growing social media crises with your reputation intact.

You’ll learn:

  • How to mobilize in a quickly moving digital landscape
  • Ways you can respond to and correct misinformation
  • Best practices to tamping down viral videos, outrage and more
  • Tips for getting ahead of the narrative online and beyond


March 2020

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Presenter bio: 

Aileen Izquierdo is an instructor and graduate director of the Global Strategic Communications master’s degree program for both the online and on-campus tracks at Florida International University. Izquierdo is a communications professional with more than 20 years of strategic communications, branding and crisis communications experience, having held executive, management positions as vice president for communications at Broward College and Florida Atlantic University. Izquierdo was the first vice president for communications and marketing at both of these institutions. She also was the first Hispanic vice president in FAU’s history. Izquierdo earned a Master of Science in Mass Communication from Florida International University and was named a Heavy Hitter in Public Relations by the South Florida Business Journal. Additionally, her contributions to higher education were recognized in a recently published book, “Legacymakers: 100 Women of Distinction at Florida Atlantic University.”

Heather Radi-Bermudez is an instructor at Florida International University. She began her career as a public relations practitioner in agency and corporate settings before moving to marketing and internal communications and on to her latest work in academia and nonprofit organizations. Radi-Bermudez's research interests involve health communication and stigma communication in a digitized world. Her earlier work with nonprofits led a grassroots movement to create public awareness for teen dating violence in Greater Miami, which was recognized by Mayor Carlos Gimenez with a Mayoral Proclamation of “REAL Love Miami Teen Dating Violence Awareness and Prevention Week.” Bermudez is passionate about communications and is committed to providing students with hands-on, real-world experiences both in and out of the classroom bringing them closer to their fields and communities. She is co-director and faculty lead for BOLD, the student-run, faculty-led strategic communications agency at FIU.