Visual Storytelling in Times of Crisis: What Messages Do Your Images Send?

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What You’ll Learn:: 
A picture can be worth a thousand words, but images can also help your message soar or come with unintended consequences during uncertain times. The branded images or stock photos that were once OK might now stand at odds with COVID-19 and Black Lives Matter responses. Chad Mitchell, VP and Head of Content and Digital Platforms for TD Bank, will share how the organization is overcoming visual storytelling challenges along with ways you can also avoid missteps.
You’ll learn:
  • How to match your organization’s visual storytelling assets and brand voice to current realities
  • Ways to understand and address your audience’s concerns as well as promote diversity and inclusion
  • How to critically question your content as well as ways to adapt to “the new normal”
June 2020

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Presenter bio: 

Chad Mitchell is the Vice President and Head of Content and Digital Platforms at TD Bank. In this role, he oversees a team responsible for positioning TD Bank as a leader among major banks in content engagement through elevated thought leadership, brand storytelling and conversation around what makes TD Unexpectedly Human. Since 1994, Mitchell has been designing and managing strategic brand storytelling, integrated communications plans, organizational reputational campaigns, digital experiences, and public policy initiatives and advocacy for some of the country’s largest corporations and advocacy groups. His experience spans work for the world’s largest retailer, a custom software firm, three trade organizations (including a Fortune 25 trade association) and multiple political leaders. For such organizations, he has created campaigns that have built corporate reputations, driven sales, secured passage of legislation, and won elections. His expertise includes digital marketing, reputational advertising, website development, social media, video production, corporate communications (internal and external), public relations, crisis communications, online and offline grassroots advocacy campaigns including predictive modeling, micro-targeting, recruitment and mobilization of activists, campaign strategy and analysis.