“Viral” Social Media Surge: Responding to Crisis in a 24-7 Social Media News Cycle

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What You’ll Learn:: 

Social media buzz is a blessing and bane in the midst of a crisis like COVID-19. The World Health Organization has labeled the coronavirus the first “infodemic” due to the rapid spread of false and misleading information. Join to hear how social media contributes to the “viral” nature of misinformation, fear and manipulation surrounding the outbreak—and how you can use it to get ahead of the problem instead of contributing to it. You’ll learn:

  • How to monitor brand conversations and identify issues on social media
  • How—and when—to respond to issues like COVID-19 via social media
  • How to bypass a negative news cycle by being proactive with social media outreach
  • How to quickly shoot and share updates to platforms like Facebook, Twitter, YouTube and TikTok


March 2020

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Presenter bio: 

Kim Markus is consumer marketing and public relations manager at ScottsMiracle-Gro. In this role, she is responsible for overseeing earned media strategy, editorial calendars, influencer campaigns and experiential marketing for ScottsMiracle-Gro, Ortho, Tomcat and Bonnie Plants. Prior to this role, Markus held positions at various businesses and nonprofit organizations in Columbus, Ohio, leading consumer-facing public relations efforts and special events. Markus is passionate about creating moments that build brand affinity to strengthen consumer loyalty and establish credibility.