Use Storytelling To Drive Support And Stand Out In A Crowded Digital Environment

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What You’ll Learn:: 
You know that your organization is filled with fascinating, uplifting and important stories—but how can you get them the attention they deserve when there is so much content online, especially during the pandemic? During this session, we'll discuss how you can find, tell and share stories that inspire audiences and cut through the clutter.
Learn how to:
  • Find human stories to tell about abstract or complicated health care topics
  • Create compelling narratives that illustrate the importance of your organization's mission and drive support
  • Frame your stories in context of current events and crises making headlines
  • Create a content strategy that uses your channels to their full potential and reaches wider audiences
December 2020

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Presenter bio: 

Jim is an award-winning veteran Chicago journalist and a former publisher of He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many organizations, including Northwestern University's Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.