Use the "Chicken Test" and "IDEAS" for work that resonates (and scoops competitors)
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The ability to think and write like a journalist separates so-so from stellar communicators. Join for fun newsroom insights that will help you find and tell stories that matter.
- Where to find great content ideas in your organization
- The "Chicken Test": a method for determining which ideas deserve coverage
- How IDEAS can help you unearth what to write (OK, here's a hint: Industry context, Data, Events, Associates, Seasonal Happenings)
- How these insights apply to writing content for your organization
Michelle Park Lazette is a senior writer for the Federal Reserve Bank of Cleveland, where her multimedia storytelling projects have earned multiple industry awards. She spent nearly a decade as a journalist in newsrooms across the country, reporting on topics ranging from wildfires to business bankruptcies and bank mergers.