Touch the Heart: Add Authentic, Uplifting Video to Your Content Strategy

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What You’ll Learn:: 
Join to see why content based on emotional storytelling is crucial to success now, along with ways you can relay that magic to viewers across platforms and channels.
You'll learn:
  • Sources of evergreen content that cuts to the heart: How to find the best stories that inform and inspire
  • What an uplifting video strategy looks like—from goal setting to scripting
  • Sample production checklists from pre-shoot to "post and pray"
  • Lessons from mini-docs: Clips that will make you laugh, cry and click
October 2020

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Presenter bio: 

Bob Hitchcock is an award-winning video content producer and as an editorial content director, most recently led a highly creative producing team at Walt Disney World Resort. His adventures with Disney took him around the world creating compelling video content for the Disney Parks Blog, Disney social platforms, media distribution and internal and external partners. Prior to joining Disney in 2009, he had a successful career in television news as a videographer, managing editor and assistant news director. Whether it's a successful television news career, current public relations and marketing projects or running a marathon, passion is the common thread that ignites his creative spirit and the key to his success.