The Top Trends Health Care Communicators Need To Know Today To Be Successful Tomorrow

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What You’ll Learn:: 
The past year has tested the health care industry like no other—and led to massive changes that are likely to last long after the pandemic. Are you ready to adapt your communication strategies in response to these major events? Join us for a discussion on the changes we'll likely see down the road.
 
You'll learn:
 
  • How the growth of telemedicine and changes in access to healthcare services is impacting patients, customers and communities
  • How to address continued shortages of PPE and advocate for physicians and employees
  • How Walgreens is crafting communications  around their path to administering a  COVID-19 vaccine
  • How changes in public trust for the government, media and other institutions could affect the healthcare industry in the next months and years
Type: 
Broadcast: 
December 2020
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Presenter bio: 

Kelli Teno’s experience spans global and U.S. communications supporting pharmaceutical, retail and healthcare brands and companies. As director of Walgreens Pharmacy and Healthcare communications, Kelli helps internal and external audiences understand Walgreens rapidly expanding role in patient care through the delivery of innovative pharmacy, telehealth and primary care services. Kelli is currently spearheading efforts for the communications around administration of COVID vaccines through Walgreens pharmacies, as well as the expansion of healthcare services in communities throughout the nation.

An award-winning public relations professional with proven leadership in strategic planning, crisis and campaign messaging, and digital media, Josh Zembik has worked in public relations and journalism for nearly 20 years. Based in Chicago, he is the director of media at the American Medical Association. A veteran of Capitol Hill, Josh served as communications director for Sen. Richard Blumenthal and Rep. Joe Courtney and deputy press secretary to Sens. Joe Biden and Max Cleland. He has led successful messaging campaigns on health system reform, gun violence, domestic violence, veterans issues, and spearheaded numerous product announcements. He has spent most of 2020 working on COVID-related issues, including PPE, vaccine development, health equity, and promoting science and data in the battle against the virus.