TikTok in a Time of Crisis: Brand Storytelling in a Post-Pandemic World

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What You’ll Learn:: 

TikTok attracted over 1 billion users before March. Then it saw an overnight boom as millions more downloaded it to ease their fears during coronavirus social distancing. Translation: Your brand can’t afford to sit this one out if you want to reach GenZ.

Gather your team and join Casey Smith (Kroger), Davitha Ghiassi (Red Havas US) and Evan Horowitz (Movers+Shakers, the agency that broke TikTok records with 4 billion views) to demystify TikTok and download the know-how you need to jump into the fastest growing social media channel today. You’ll learn:

  • Yay, Nay or Maybe? How to determine whether you should activate on TikTok
  • How to tailor your brand story to TikTok in a post-pandemic world
  • A practical “Fuel the Fun” framework: How others are engaging bigger audiences with fun, unique and creative content
  • Technical details: Top TikTok features and trends for 2020
  • Money matters: How brands and organizations drive revenue on TikTok
  • Video bootcamp: The types of videos that garner attention
  • 4 billion views! Viral ideas to steal from TikTok’s biggest campaigns and their creators


May 2020

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per year
Presenter bio: 

Casey Smith is an experienced social media and influencer marketing manager. She currently leads influencer and publisher partner strategy for The Kroger Co. and launched their first foray into TikTok being the first company globally to run a Hashtag Challenge Plus campaign. Prior to Kroger, she worked in the non-profit industry, leading social media & communications for a local Cincinnati organization.

Evan Horowitz is the founder of creative studio Movers+Shakers. The team is breaking engagement records with unexpected digital activations and creating deep emotional connections between brands and consumers. After setting the record for most viral TikTok campaign in history, Movers+Shakers became “the go-to agency for brands making moves on TikTok” (Refinery29). They’re creating fast-growing brand channels, influencer and ad campaigns, and of course more viral challenges. Evan is an Entrepreneur-In-Residence at Harvard Alumni Entrepreneurs, and a holds an MBA from Harvard Business School and a BS Engineering from Stanford.

Davitha Ghiassi is executive vice president of social and integration at Red Havas US, the global integrated communications arm of the Havas Group. She has led and worked in social media teams supporting creative, digital, media, social and integrated communications agencies with brands across a wide multitude of categories. Originally from Amsterdam, she lived and worked across Europe before moving to Australia, where she created and executed social strategies for global brands, including Burger King, Toyota, Moët Hennessy, Heineken and more. She co-authored the first government accredited social media diploma in partnership with online education provider Social Media College.