Storytelling 3.0: How to Strengthen the Use of Stories in Your Organization to Make a Lasting Impact
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Some of the most memorable speeches of our time unfolded when speakers captivated and connected with their audience through storytelling. Today, more and more organizations are embracing the idea of injecting storytelling into standard communication practices, with soul-stirring stories showing up in everything from speeches to press releases to social media.
In this session, attendees will learn how to:
- Rally your organization and leaders around the need to embrace a storytelling culture
- Extract memorable stories out of speakers and stakeholders during interviews
- Structure and write a powerful story that remains in the minds and hearts of audiences
- Inspire action by injecting storytelling into speeches, executive communications and other comms channels
Janelle Carter Brevard is chief storyteller for the National Association of Realtors, responsible for the organization’s internal and external storytelling, including the mission of capturing and telling Realtors’ stories. Brevard has more than 20 years of communications experience. She spent 10 years with The Associated Press covering Capitol Hill, then transitioned to political speechwriting, serving as the top scribe for Sen. Elizabeth Dole and Secretary Condoleezza Rice. Brevard is a member of the inaugural cohort of the Presidential Leadership Scholars, an executive education-style group led by Presidents Bill Clinton and George W. Bush.