Social Media Strategy Webinar Test your social health and improve your competitive edge in 2019
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Are you running healthy social media accounts and campaigns? Learn from an expert at Dell how to ensure you’re implementing social accounts that lead to successful online campaigns. Not only will you learn tips that are a cut above the rest, but you will also learn how your organic social presence is more important than paid presence. This is one not to miss.
What you’ll learn:
- How to make sure you are running successful, healthy social media accounts
- How to create a custom index to measure your success
- Top tips directly from Dell on what measurements are considered for their custom index studies
- How to use your social data for future success
Thom Lytle is senior director of social business at Dell. He leads the marketing team responsible for managing all aspects of social media for Dell Technologies, Dell and Dell EMC. Most recently, he managed social media activities in support of Dell's $67 billion acquisition of EMC Corporation—the highest-valued tech acquisition in history. Before Dell, Lytle spent 10 years with EMC, where he established and led its social business team and launched social and community programs. In addition to his social media focus, Lytle was the lead evangelist and co-host, alongside EMC’s chief marketing officer, of "Launch Pad,” an innovation-focused investment program modeled after NBC's "Shark Tank.”