Risk and crisis online: Science-based strategies and tactics

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What You’ll Learn:: 

Last year a study featured on NBC News linked fish oil to prostate cancer, David Wescott says.

Yikes! Should you flush all those fish oil pills down the toilet? Well, it wasn’t so simple, he discovered when he looked into the flawed research that sparked the story.

It’s like that in situations that require crisis communications. Subtlety gets lost in the media’s rush to get out a story.

“Some big terrible thing comes out—some new piece of information that catches us all by surprise—and we can’t even rely on those who are charged with sharing the facts to share all the facts,” Wescott says.

So how do you take charge, especially when social media amplify any report or rumor? In this webinar you will learn:

  • The latest research on how science reporters describe risk to online audiences, and what it means for your messages
  • How to find allies in online communities and build relationships before a crisis
  • 5 ways to apply social media tools before and during a crisis
  • How to create your crisis team
  • When it's OK to wait to respond to a crisis—and when to hurry
  • How to engage the public even if they comment negatively on social media

You know the importance of being prepared for a crisis. You're ready to create your plan.

Two words describe crisis communication: Speed and intensity. David Wescott's new webinar will teach you how to mitigate the damage to your client's reputation, and fight fear with facts.

If you or your client face an emerging issue (everyone does) or makes a product that defies explanation in 140 characters, this webinar is for you.

Start with Ragan Training.

July 2013

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Presenter bio: 

David Wescott

David Wescott directs the social media team for APCO Worldwide, here he develops and implements online outreach strategies on issues such as health care, education, energy, the environment, feminism and housing finance. He is the author of It's Not a Lecture, a Web log that examines emerging online communication issues. He helped develop APCO Worldwide's Virtual Vantage Points, a blog that examines how online discussions impact mainstream debates. He is a contributor at a number of online and mainstream publications, including Global Voices Online, Earth & Industry, Science Cheerleader and Business Lexington.