Reaffirm Your Brand Purpose Through Compelling Narratives During the Ongoing COVID-19 Pandemic and Times of Social Unrest
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Behice provides futuristic perspectives and strategic foresight on trends and their impact on the brand landscape. Acting as a strategic partner, she helps CPG, agency and media clients make better strategic decisions and future-cast their storytelling and positioning strategies. Behice is a cultural and digital brand strategist and storyteller with deep expertise and diverse experience in consumer culture, transmedia branding, and media engagement. Behice has been acknowledged and approached as a transmedia storytelling strategist & scholar across the globe and consulted brands, ad agencies, media practitioners, scholars, entrepreneurs, and politicians.
As the Industry Insights Communication and PR Lead at Google, Caroline partners with sales executives and their teams to tell stories that challenge and elevate the industry conversation, and bring those stories to life through first-party research and real-world insights. She joined Google as the Global Learning Communications and Marketing Lead for a learning and development organization reaching over 13K Google sellers. In both internal and external communication, she is passionate about winning hearts and minds through evidence-based storytelling, and connecting in moments that matter most to users and customers.