Reaffirm Your Brand Purpose Through Compelling Narratives During the Ongoing COVID-19 Pandemic and Times of Social Unrest

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What You’ll Learn:: 
In the wake of a global crisis, stakeholders expect brands to offer more than just a product or service—they need to have a purpose centered around serving their community in these difficult times.
 
Storytelling is a powerful tool to take audiences on a journey complete with heroes and great challenges. It’s a vehicle to define and share your purpose and illustrate how your organization is making a difference at this pivotal moment in history. Discover how these top organization are turning to their core purpose to guide their storytelling efforts and maintain the trust and respect of employees, customers and the media during the ongoing public health crisis, and support the fight for diversity and racial justice.
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Broadcast: 
August 2020
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Presenter bio: 

Behice provides futuristic perspectives and strategic foresight on trends and their impact on the brand landscape. Acting as a strategic partner, she helps CPG, agency and media clients make better strategic decisions and future-cast their storytelling and positioning strategies. Behice is a cultural and digital brand strategist and storyteller with deep expertise and diverse experience in consumer culture, transmedia branding, and media engagement. Behice has been acknowledged and approached as a transmedia storytelling strategist & scholar across the globe and consulted brands, ad agencies, media practitioners, scholars, entrepreneurs, and politicians.

As the Industry Insights Communication and PR Lead at Google, Caroline partners with sales executives and their teams to tell stories that challenge and elevate the industry conversation, and bring those stories to life through first-party research and real-world insights. She joined Google as the Global Learning Communications and Marketing Lead for a learning and development organization reaching over 13K Google sellers. In both internal and external communication, she is passionate about winning hearts and minds through evidence-based storytelling, and connecting in moments that matter most to users and customers.