Reaching a Dispersed Workforce in Crisis: How National DCP ‘Heroes’ Helped America Run on Dunkin’

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What You’ll Learn:: 
Communicators working with dispersed workforces have the challenge of effectively reaching and engaging employees across channels, formats and messages. That challenge has shifted to overdrive during COVID-19, when employees need information and inspiration more than ever. Shira Miller, Chief Communications Officer for National DCP, will share how she and her team led the $2 billion supply chain’s 1,700 employees to provide Dunkin’ franchisees with supplies that served consumers, other essential workers and frontline employees through COVID-19, along with lessons learned for scrappy and effective internal communications and storytelling.
You’ll learn:
  • How to use quick, low-budget and low-tech solutions to reach and engage employees
  • Ways to effectively communicate with a dispersed workforce of employees who have to opt-in to listen
  • Takeaways from executive communications and launching a podcast (Hint: It’s all about listening)
  • How to integrate traditional communications methods and storytelling with digitalized campaigns
October 2020

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Presenter bio: 

Shira Miller is the Chief Communications Officer of National DCP, the $2 billion supply chain management company serving Dunkin’ franchisees. She oversees all aspects of NDCP’s brand image and reputation, including corporate communications, public relations, employee communications, issues management and community relations. A Certified Professional Co-Active Coach, Miller has more than 25 years of award-winning experience in corporate communications, public relations, marketing, executive coaching and employee engagement work. She is also a TEDx Speaker, Thrive Global contributor and author of “Dislodged: Get Unstuck, Master Self-Doubt and Thrive in our Post-Pandemic World,” which will be published in 2021. Prior to NDCP, Miller served as President of Shira Miller Communications, serving clients such as Cox Communications, Spanx, InterContinental Hotels Group, Farm Rich, FOCUS Brands and the Synthetic Turf Council. Before that, Miller worked for American Retail Group, Morrison Management Specialists, The Shepherd Center, Days Inns of America and the NBC News Southeastern Bureau. She has been recognized with over 40 industry awards, including Public Relations Society of America's National Bronze Anvil Award for Consumer Media Relations. Her story and opinions have been recognized in Shape, Health, First for Women, Quick & Simple, the Atlanta Journal–Constitution, Emory Magazine, and more.