Put Leaders at the Center of Your Storytelling Efforts During COVID-19 and Beyond

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What You’ll Learn:: 
Your leaders are more than just the face of your organization—they’re a central character in its narrative. As a communicator, you’re tasked with telling the story of how they’re responding to the COVID-19 crisis. Discover how these organization leaders and their communicators used passionate storytelling to inspire audiences in a time of crisis and rally support from employees, customers and other stakeholders.
 
Learn how to:
 
  • Capture the authentic voice and personality of your leaders in stories
  • Help resistant executives feel comfortable sharing their experiences and being at the center of your brand stories
  • Create a compelling social media presence for leaders
  • Use creative story structures to illustrate the important work your executives are doing at this time
  • Use story arcs to create an emotional and personal connection between leaders and audiences during a time of crisis
Category: 
Type: 
Broadcast: 
August 2020
Pricing: 

unilimited access
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$1295
per year
 
Presenter bio: 

Erika Callahan has cultivated her passion for public relations into a 15+ year career as a results-driven corporate communications professional. She currently leads executive communications at Blue Cross and Blue Shield of Illinois. In this role, she drives the development of strategic and long-term communications plans to establish executives as thought leaders across the state. She also provides consulting support that helps executives communicate complex business issues to internal and external audiences. Her work advances the company’s efforts to develop deeper partnerships with members, civic and community organizations on matters important to their wellbeing.

Bri Bauer is the Vice President of Communications and Engagement for the Minnesota Timberwolves and Lynx. In this role, she oversees the Public Relations and Broadcast departments with a focus on storytelling and elevating the local and national profile for the basketball performance and business initiatives of the organization. In her role, Bauer develops and drives strategy to effectively relay the organization’s message and vision to the public. Through internal and external communications, she is passionate about the cross section the NBA and WNBA creates through sport, social justice, and brand building.

Sukhi Sahni is Senior Director in External Communications at Capital One. Is this role, she focuses on consumer card PR. A storyteller at heart, she's passionate about building integrated communications strategies that move audiences to action and help brands to connect one to one with their customers. A trained broadcast journalist with international experience in television production and reporting, she's also an accomplished marketing and communications strategist with more than 19 years of corporate, government and nonprofit experience.