The PR Pro's Role In Combatting Health Misinformation And Promoting Individual And Public Health

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What You’ll Learn:: 
The many unknowns surrounding the coronavirus and a rapid-fire social media landscape have led to widespread conspiracies and unsubstantiated claims about the pandemic. Health care organizations need you to not only get the facts in front of the public, but also encourage health behaviors based on science.
During this session, we'll discuss:
  • How to choose the right spokespeople and be proactive in sharing easy-to-understand messages with the press
  • How communicators can quickly squash rumors and misinformation on social media platforms
  • Examples of campaigns that were successful in engaging the public and changing behaviors
  • How to get creative to reiterate important or complex information for the public
December 2020

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Presenter bio: 

Dr. Khan is a critical care medicine physician currently serving in COVID ICUs, and is an Assistant Professor of Clinical Medicine at Western University, College of Osteopathic Medicine. Dr. Khan completed her undergraduate degree at the University of Southern California in 2004; completed her medical degree at Touro University College of Osteopathic Medicine in 2008; completed an internal medicine residency at Arrowhead Regional Medical Center in 2011; and then completed a critical care fellowship at Mount Sinai Icahn School of Medicine in 2013, eventually returning to California to join the faculty at USC in 2016, and then Western University in 2017. In addition to clinical interests in critical care ultrasound and neuro-critical care, Dr. Khan also has a special interest in helping students get into medical schools despite low scores. She offers an online course, called the Future Doctor Formula, where she provides students guidance into the medical school application process. Often referred to simply as “the Female Doc” (her social media handle on Instagram ), Dr. Khan also broadcasts many medical educational video snippets encouraging students on their premed journey.

Jessica Bardoulas is the director of media relations at the American Osteopathic Association. She has more than a decade of global agency and in-house experience supporting healthcare, corporate and technology clients. Prior to the AOA, Bardoulas worked in the Sydney, San Francisco and Chicago offices of Burson-Marsteller (now Burson Cohn & Wolfe). She specializes in media relations, regularly liaising with top national and regional journalists in order to deliver coverage in top-tier publications and broadcast outlets. She was a core member of the award-winning Impact campaign team highlighting U.S. Trust, part of Bank of America. Bardoulas was the client lead on a number of high profile accounts working closely with executive leadership to grow visibility and manage strategic relationships. She supervised junior members managing social and digital integration, planning and development, reporting, building and executing timely campaigns, byline development and award and conference programs. Her past clients include NorthShore University HealthSystem, Medtronic, Pfizer, Accenture, Marriott, Livestream, UNIQLO, Bank of America and Telefonica.

Danielle Caci is the public relations manager at Johns Hopkins All Children's Hospital. She leads a team of PR and social media specialists and works with local and national news organizations to share stories about pediatric patients, their families and staff at the hospital. Before moving into public relations, Danielle was an anchor and reporter at WTVA/WLOV, the NBC and Fox affiliate in Tupelo, Miss., and she also worked as a reporter and fill-in anchor at WBBH/WZVN, the NBC and ABC affiliate in Ft. Myers, Fla.