Powerful principles to elevate your writing and create stellar content
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Outstanding stories, clear thinking and excellent writing are the foundations of compelling content. Join for tips and tools to help you pull it off, all while facing tight deadlines.
- How to find the stories that resonate with your audience, whoever they are
- Craft clear writing goals that help instead of hinder
- Edit and polish your final copy to quickly improve from good to great
- Create content that compels action and stays with your reader
Mark Buchanan is the senior director of product language for New Relic. Before his new position leading global writing teams at New Relic, he led the Winning with Words program as part of the global brand team at Cisco. He helped shift the culture of communications across a $50 billion organization and helped the 72,000 people in its global workforce change the way they write and speak for the company. Because of his copy production system, his internal clients drove more engagement, won more awards and received both kudos and promotions.