Paid Social Media Trends to Watch in 2021

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What You’ll Learn:: 
The world of e-commerce and marketing has always changed year-to-year, but it has forever and irrevocably shifted during 2020 due to COVID-19. Join us as Jon Chang, Global Head of Shopping Growth Marketing for Klarna, reveals trends you should look out for on the horizon. He won't answer what the new normal looks like in the world, but will reveal data-backed insights that will help marketing and communications pros better plan, understand and prepare for potential changes to paid social media marketing throughout the year to come.
You'll learn: 
  • The top paid social media insights from 2020
  • How COVID-19 has changed e-commerce
  • Data-backed trends and changes to watch for in the next 12-18 months
November 2020

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Presenter bio: 

Jon Chang is Global Head of Shopping Growth Marketing for Klarna. A 2019 Forbes 30 Under 30 list maker, Chang is an expert digital, growth, and product marketer, a recognized global educator, and a keynote speaker. He's also adjunct faculty for social media and web analytics at New York University. Previously, Chang held positions at IBM Watson, Kickstarter, Stack Overflow, General Assembly and MakerBot.