Online writing's holy grail: Master the combined art of SEO and writing with voice
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Writing to engage readers is a very different skill than writing for search engines. Join us to attain the holy grail of online writing by mastering—and merging—both.
- Keyword research: What search engines look for, what makes a good keyword, essential resources and easy tips to get started
- Common communication examples: How to massage keywords into blogs, white papers, web copy and social media so your copy attracts and engages readers
- Establishing voice: A proven, practical process for writing creatively and with passion—without feeling like an SEO content mill
- Formatting insights: How to structure and optimize your copy so it plays to new consumer preferences and search algorithm updates
Emily Sidley is senior director of marketing and PR at Three Girls Media. She has a strong background in writing, organization and creativity; she loves getting the word out about small and medium-sized businesses. In addition to managing social media, blog and email marketing campaigns across a wide range of industries (from home design, cooking and wellness to student loans, law and multistate taxation), Sidley has also worked with media outlets across the country, such as The View, Women's Health, Prevention and CNET, to secure hundreds of editorial media placements for Three Girls' clients.
Erika Taylor Montgomery is the founder and CEO of Three Girls Media, a digital marketing and PR agency based in the Seattle area. Prior to Three Girls, Montgomery was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on the Chirp app, and is the co-author of the bestselling Amazon book, "The Spirit of Silicon Valley," as well as the forthcoming book, "Content Marketing Success! 52 Weeks of Actionable Activities You Can Do for a Killer Year of Content Marketing."