Interactive Course No. 8: ”Measuring Internal Communications”

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What You’ll Learn:: 

This course is part of an 8-part series for internal communicators,  the eighth and last course in the comprehensive series on internal communications. Click here to see what’s available in the complete series.

Shel begins this course with a story that epitomizes the attitude of many higher decision-makers in corporate America towards communication measurement : A client challenged Holtz’s plan to formally gauge employee attitudes, telling him, “We’re fully capable of telling you what our employees think.” It’s likely this client’s prejudice against measurement typifies the outlook of many of the senior execs in your organization.

Holtz shows you in detail how to prepare the strongest possible case against the anti-measurement bias of your senior leaders. He reveals how to do quick pulse polls on a single employee issue. He shows how a do-it-yourself communication audit can be done effectively (although he decidedly prefers that you go to an outside audit expert).

Join Shel for this interactive course and learn:

  • The 6 business reasons for measuring internal communications
  • To guide measurement, ask these 9 basic questions about internal comms
  • The 3 major methods of determining what to measure in employee communications
  • How to rate your communication channels on IABC’s Gold Quill scoring system
  • How to identify the issues that are vital to your organization and its employees
  • Why descriptive research gets you to the heart of an employee grievance
  • How explanatory research enlightens you about employee problems you didn’t know existed
  • Why measuring communication outputs is exactly the wrong thing to measure
  • The two measurement results that heavily outweigh the measurement of outputs
  • The do-it-yourself communications audit: The 5 phases of a successful self-audit
  • Why qualitative research is a critical to employee communications research
  • The 4 main kinds of qualitative research
  • Why social media haven’t made focus groups obsolete in employee communications
October 2014

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Presenter bio: 

Shel Holtz is principal of Holtz Communication + Technology, consulting with organizations on content and communication strategies. He has written or co-written six communication books, and is a regular speaker on social media and other communication topics.