Interactive Course No. 5: “Leader Communications”

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What You’ll Learn:: 

This course is part of an 8-part series for internal communicators,  the fifth course in the comprehensive series on internal communications. Click here to see what’s available in the complete series.

Shel knows what great leader communication is when he sees or hears it. The trouble is, he doesn’t see it very often. There’s a myth that says that front-line supervisors are the only leaders employees need to hear from. Don’t be fooled. Nothing substitutes for articulate, stirring written or spoken words from the very top. Or, as Shel says, “Employees want to be led by leaders who lead.”  So why is the state of leader communications so awful?

Shel’s relentless exposure of the inexcusable shortcomings of leader communications will open your eyes to what needs to be done in your organization. And remember, these managers who can’t or won’t communicate have 4, 5, or 6 years of higher education under their belts. Many are MBAs, but only 25% got any communication training at all, and only 18% are held accountable for communication! Shel will show you what a communicator with determination can do to turn top execs, middle managers, and front-line supervisors into plain speakers and eloquent.

Join Shel for this course and learn:

  • The No. 1 destructive myth about immediate supervisor leaders of employees
  • Why top leaders need to be closely engaged with front-line workers too
  • Why leader comms matters: Employees want to be led by leaders who lead
  • The 3 reasons leader communications claims supreme importance
  • 2 employee beliefs that create trust in what the leader communicates
  • The 5 leader characteristics that foster trust in what he or she says
  • The 7 critical business outcomes of high employee trust in their organization
  • Why the state of leader communications at all levels is so abysmal in the U.S.
  • The 7 characteristics of good leader communications
  • How to build employee emotional capital with internal social media
  • Why internal social media won’t fly unless social-emotional capital comes first
  • The 4 pillars of emotional and social capital
  • The most underrated, underused, under-known leader communication tool
  • The 3 core communication goals for leader communicators
  • Why information and communication “freeze up” in the middle-manager ranks
  • The 5 core communication goals for middle managers


October 2014

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Presenter bio: 

Shel Holtz is principal of Holtz Communication + Technology, consulting with organizations on content and communication strategies. He has written or co-written six communication books, and is a regular speaker on social media and other communication topics.