Next steps: Harness Google Ads to accelerate results and amplify content

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What You’ll Learn:: 

SEO-rich copy doesn't exist in a vacuum. In today's pay-for-play online environment, you also have to integrate Google Ads into your long-tail organic SEO efforts if you want to see results that drive sales more quickly. Join for practical ways to maximize your reach—and minimize your spend.

You'll learn:

  • How SEO and Google Ads work together to generate more leads
  • What to budget—learn how much to invest and when
  • Simple steps to create, launch and adjust an inexpensive Google Ads campaign
  • Anatomy of a successful Google Ad—including display, video and search formats
  • Common Google Ad mistakes that can cost you—and how to fix them
January 2020

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Presenter bio: 

Amy Wong is the former director of digital acquisition marketing at DocuSign and a 15-year digital marketing veteran who partners with CMOs, executive and entrepreneurs to grow businesses. With analytics as her core skill and a growth mindset, she has built global digital advertising programs to generate leads and revenue. While at DocuSign, Amy developed a customer acquisition engine that achieved double-digit compound annual growth in users for four years and contributed to a successful IPO. She holds a B.S. in Finance and Marketing from Boston University and an MBA from Boston College. @amywongmba

Caitlin Angeloff is social strategy director at Providence St. Joseph Health. She previously headed global social media strategy and operations at Docusign. She's a veteran digital marketing and social media leader with experience across both enterprise and consumer technology. As CEO of boutique social media advertising agency Admosis Media, she helped companies like Alaska Airlines, Amazon and a range of early-stage tech startups build, run and optimize their paid search, PPC and social media programs.