New Edelman Trust Barometer on COVID-19: Next Steps and Recovery Communications

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What You’ll Learn:: 

Join for a deep dive into fresh findings from Edelman’s Trust Barometer Special Report on COVID-19 and hear how clear, compassionate and frequent communication can rebuild trust in a world that now demands more from organizations.

You’ll learn:

  • New findings, new roles: What the data says about employer communications, media relations and spokespeople during the coronavirus pandemic
  • Disparities driving distrust: Factors that detract from trust in business, government, media and NGOs as the crisis worsens
  • The “new calculus” of building trust: What the public now expects from employers when it comes to embracing competence, ethical behavior and transparency amid the crisis
  • Insights for delivering clear, compassionate communications amid recovery and beyond


March 2020

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Presenter bio: 

Jennifer Cohan is President of Edelman New York, where she advises clients, develops new services and leads a group of professionals who evolve, promote and protect many of the world’s most influential companies and brands. She’s a frequent speaker on trust and brand loyalty. Her work has been recognized with Cannes Titanium and Gold Lions, PRWeek and the One Show. She serves on the boards of Friends of Hudson River Park and Partnership for the Homeless. A former expatriate, Cohan has worked and traveled throughout the world.