Measuring Up: How Can Communicators Measure the Impact of Storytelling?
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- Zero in on the KPIs that accurately track the success of your stories
- Showcase the ROI of your programs to senior leaders to earn a bigger budget
- Use analytics to measure the impact of your content and look for areas of optimization
- Avoid vanity metrics that could waste your time and money
- Identify the right tools for your goals and budget
- Accurately measure the impact of your stories on brand sentiment
Amanda Todorovich is the director of content marketing at Cleveland Clinic, where she manages a team of editors, writers, designers, digital engagement strategists and project managers to serve enterprise content needs. Her 25+ member team is responsible for the most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). She also lectures at the University of Akron and was recently named Content Marketing Institute's Content Marketer of Year.