Measuring Up: How Can Communicators Measure the Impact of Storytelling?

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What You’ll Learn:: 
Crafting great content and getting it in front of the right audiences is only the first step—to see results, you need a solid plan in place to measure and continuously optimize your storytelling efforts. During this session, you’ll learn how to accurately track the success of your stories and demonstrate their impact on business goals, using cost-effective tools and services.
You’ll learn how to:
  • Zero in on the KPIs that accurately track the success of your stories
  • Showcase the ROI of your programs to senior leaders to earn a bigger budget
  • Use analytics to measure the impact of your content and look for areas of optimization
  • Avoid vanity metrics that could waste your time and money
  • Identify the right tools for your goals and budget
  • Accurately measure the impact of your stories on brand sentiment
August 2020

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Presenter bio: 

Amanda Todorovich is the director of content marketing at Cleveland Clinic, where she manages a team of editors, writers, designers, digital engagement strategists and project managers to serve enterprise content needs. Her 25+ member team is responsible for the most-visited hospital blog in the country, Health Essentials ( She also lectures at the University of Akron and was recently named Content Marketing Institute's Content Marketer of Year.