Making Stories Stick: The Neuroscience Behind Storytelling Discover the proven principles of telling stories that drive recall, action and ROI
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Science has made it clear—the human brain loves a good tale. Stories improve information retention, drive behavioral change and build loyalty to groups and causes. If you aren't tapping into these findings, you're missing out on a powerful opportunity to achieve unprecedented audience engagement.
Jason Small is manager of corporate communications at Verizon, and his career has always revolved around the magic of storytelling, first as a daytime TV actor under the name Jason Alan Caine, then as a content strategist geared towards brand reputation. His passion is in finding the story behind the story and incorporating content best practices to unleash the power of compelling stories and deliver engagement while driving recall, reach and action. His background includes corporate, agency and startup environments in roles across business development, marketing, communications and live events.
Elizabeth Edwards is an award-winning communicator, speaker, author and founder of Volume PR. Her mind-science practice has led to the development of a map of guidelines to the laws and effects that govern how the human mind is hardwired to be positively engaged. Edwards and her team train and support brands from Fortune 100 organizations to start-ups with their one-of-a-kind system for success. A graduate of Pepperdine University, Edwards previously worked in communication at Boeing's Rocketdyne Propulsion & Power and at Ogilvy PR's telecom practice.