Lessons learned from Ebola: How Emory communicators grappled with the biggest news event of the year

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What You’ll Learn:: 

It looked easy, but the preparation was 12 years in the making.

When Emory received its first Ebola patient, the hospital had already laid the crisis communications groundwork.

Vincent Dollard and Nancy Seideman tell riveting stories that would get the attention of the most hard-nosed communicators. And Gerard Braud’s candid, no-nonsense analysis of communication triumphs and missteps is essential for communicators.

In this session, you'll learn:

  • How to determine if your crisis really is a crisis
  • The step-by-step plan Emory created when Ebola knocked at their door
  • The best ways to prepare and collaborate with stakeholders
  • How and when to assemble the players and their roles
  • Why the CEO must be front line with internal communications
  • Tips for managing a torrent of media
  • The secret media tool that gets accolades from reporters, docs, and execs
  • How to walk the HIPAA tightrope
  • Key ways to reinforce the human aspect in all medical care

To prepare for emergencies, Emory University Hospital created an infectious-disease isolation unit. Regular training for medical staff was held, but there was no patient to treat.

That changed when the Ebola virus found its way to the United States. Learn how communicators at Emory managed the arrival of two missionaries infected with Ebola.

In Gerard’s session, “Best practices for crisis communications: How to communicate in a global media spotlight,” he’ll share expert tips for media training and crisis planning that you can apply immediately in your organization.

Don’t get caught flat-footed. Get ready. Get Ragan Training.

December 2014

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Presenter bio: 

Nancy Seideman is associate vice president for communications and executive director of media relations at Emory University. She manages a team that builds the awareness and reputation of the university among several key audiences.

Vincent  J. Dollard, APR, is associate vice president of communications for Emory’s Woodruff Health Sciences Center. 

Gerard Braud (pronounced “Jared Bro”) is a coach, trainer, author and speaker who has helped organizations on five continents. Known as the guy to call when it hits the fan, he is an expert in crisis communications and media.