Leading Through LinkedIn, Facebook and More: Executive Communications During COVID-19
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- How executives can thoughtfully engage online during a crisis and create emotional connections
- Tips for integrating content best practices and social media training into your executive’s online presence
- Ways to cut to the heart of your messages and make your workforce the center of your storytelling efforts
- How to communicate key messages and stories that build trust and dispel misinformation
Micah Laney is a Senior Manager, Social Media Strategy for Walmart, on a mission to share the stories of over 2 million Walmart associates and highlight the company’s efforts as a global force for good. In his role on the Walmart’s Global Associate Communications Team, Laney is tasked with the challenge of communicating to 2.1 million associates in 15 markets around the world. His focus is on executive digital communications, where he works with C-Suite leaders to develop a compelling, informative and trendsetting digital presence. Laney has more than 15 years of experience in digital project and product management, providing technical guidance and translating jargon into business goals and measurable results.