Keeping Patient And Employee Trust In The Age Of COVID-19

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What You’ll Learn:: 
As the world navigates a historic pandemic, fear is at an all-time high. Both your internal and external audiences face serious concerns around contracting COVID-19, their financial wellbeing, and their ability to get care in a system hit hard by this crisis. Join us as these top communicators share how they're keeping trust high during these difficult times.
You'll learn:
  • How to communicate new safety protocols that put patients and on-site employees at ease
  • Why empathy and transparency need to be front and center in your messaging
  • How to quickly pivot your communications as local restrictions and COVID rates shift
  • How to reduce uncertainty around insurance coverage, rate hikes, procedure policies and more
December 2020

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Presenter bio: 

Roy W. Reid, Jr., APR, CPRC is a leading authority on trust, public relations, business communications, and marketing. Named one of the “Top 100 Thought Leaders Influencing Trusted Business Behavior” by Trust Across America/Trust Around the World, he received a Lifetime Achievement Award from the organization for his original work in the areas of personal and organizational trust. He is the Executive Director of Communications for AdventHealth, one of the nation’s largest healthcare systems.

Christy Noland is Senior Director, Corporate Communications at Astellas, where she leads corporate reputation management, including issues management and risk mitigation, corporate branding, corporate social responsibility communications, and corporate media relations in the U.S. She also serves as vice president of Communications for the Astellas Global Health Foundation (“Foundation”). In 2020, Noland spearheaded the company response and communications for COVID-19 recovery and business continuity for Astellas' U.S. region.