Intersectionality and White Fragility: What They Mean for Brands, The Workplace
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- Understand what is meant by the terms intersectionality, white privilege and white fragility
- Identify examples of white supremacy ideology in current communications
- Use your understanding of how privilege and oppression intersect to resonate more deeply with audiences and better examine your own point of view and your limits as a content creatorAvoid messages and actions that generalize the experience of groups or treat them as one-dimensional
- Craft nuanced messaging that acknowledges the diverse and multifaceted experiences of employees, customers and other stakeholders.
Melissa Kraus Taylor leads Strategy, Insights & Learning for Porter Novelli. Melissa helps clients unlock their organization’s potential through her unique combination of coaching, professional development and strategic planning and research expertise. She creates inspirational programs that can be put into practice immediately based on her understanding of the L&D and PR / marketing fields, with expertise in health communication and behavior change. Consistently rated by participants as an engaging, enthusiastic and knowledgeable presenter, Melissa has traveled around the globe conducting trainings and workshops.