How to use data analysis to develop content and employ social channels to reach intended audiences
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Social media leaders have scores of data at their fingertips for developing better content and employing channels to reach their intended audiences—but what's the best way to leverage the data? Matthew Caruso, director, corporate communications, corporate reputation and digital engagement at KPMG, will show how his team leveraged Twitter, LinkedIn and their blog to foster greater engagement among key targets and stakeholders without adding noise or channel confusion. Join this fantastic session and you'll learn the key steps for developing better content and demonstrating ROI to your leaders as well as the role content and activation play within an organization, their impact on internal communications and the culture of an organization.
- How to approach earned media by establishing owned and social channels as an engine for content and engagement
- How to engage with influencers to maximize organic visibility
- How to amplify content through paid activities to increase engagement
- How to establish a more social media-minded workforce through education and resources
Matthew Caruso of KPMG leads a team within the corporate communications department aimed at formalizing social and digital channel strategy. Caruso trains professionals on the value of incorporating social media into their business lives to generate business and networking opportunities, as well as helping them bolster the reputation of KPMG's brand through employee advocacy. He advises professionals within KPMG's corporate communications practice on content and channel strategy, and also implements the firm's overall strategy and execution of external and internal social media channels, owned media, platform investments and analytics.