How Social Media Platforms Became COVID-19 Response Networks

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What You’ll Learn:: 
Social media platforms have offered organizations ways to connect and engage with target stakeholders in a quickly moving news cycle, but amid the COVID-19 pandemic, these digital channels have become emergency response networks as well as crucial connection points for people struggling with self-isolation and quarantine measures. Aleksandra Kuzmanovic, Social Media Manager for the World Health Organization, will share how WHO collaborated with social media platforms to respond in the outbreak and issue life-saving information as the organization drove engagement up five times more than last year.
 
You’ll learn:
 
Tips for increasing engagement with virtual Q&A and challenges such as #SafeHands
How to encourage people to connect in new ways on Instagram, TikTok, WhatsApp, Facebook, Twitter and more
What you should know about misinformation across social media platforms
Ways to lean on technology such as chatbots, apps and livestreams to further your message
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Broadcast: 
June 2020
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Presenter bio: 

Aleksandra Kuzmanovic is a Social Media Manager at the World Health Organization (WHO) Headquarterts, where she has served since July 2018. She co-manages WHO’s presence on Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and Snapchat, supporting WHO top leaders in social media activities, and leading social media-related partnerships including those on fighting COVID-19 misinformation. Kuzmanovic joined WHO in March 2015 and served as Communications Consultant in the Department of Public Health and Environment prior to her current position.