How to Create Engaging Content in the Midst of a Pandemic: Top communicators share their secrets

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What You’ll Learn:: 

Nobody knows for sure when the COVID-19 pandemic will be in the rearview mirror. What we do know is that communicators have stepped up – big – to cover the crisis, with timely information and compassionate storytelling, across every industry.

Gather your team and join this can’t-miss virtual event hosted by Mark Ragan, chairman and co-founder of Ragan Communications, and Jim Ylisela, co-founder of Ragan Consulting Group. They’ve invited a stellar group of communicators who will share their stories and powerful examples of how they’ve covered the pandemic for their organizations, their industries and the communities they serve. They’ll reveal the lessons they learned and how the experience will guide them in the “new normal” that emerges from this crisis. 

From these practitioners, you’ll discover how to:

  • Find your distinctive editorial voice among the torrent of COVID-19 coverage
  • Use your exclusive access to tell stories available to no one else
  • Employ data to identify trends in your industry
  • Develop point-of-view and thought leadership content for your many audiences
  • Focus on the human element of the pandemic with clarity and compassion
  • Track your efforts – and your content – while working with a remote, stay-at-home staff
May 2020

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Presenter bio: 

Mark Ragan is the co-founder and president of Ragan Consulting Group and the owner of Ragan Communications, the nation’s leading provider of corporate communication information and training. For 15 years he covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.

Jim Ylisela, co-founder of Ragan Consulting Group, is an award-winning veteran Chicago journalist and a former publisher of He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.


Patrick Kane is senior vice president of communications and business development for Cape Cod Healthcare. He joined CCHC in June 2011. Previously, he served as Senior Vice President, Marketing Communications for the Wellmont Health System in Northeast Tennessee, where he introduced and managed all branding, marketing and communications efforts and initiatives. He served as VP and treasurer for Kane and Company Advertising.

Bob Kerlik is vice president of media relations for the Allegheny County Airport Authority and executive editor of Blue Sky News. Bob has more than 15 years of experience in communications, including a dozen years as a reporter at the Pittsburgh Tribune-Review. He graduated with a bachelor’s degree in Journalism from Duquesne University, where he later served as an adjunct instructor and advisor for the university’s student newspaper.

Patty Kim is manager of PR at Moffitt Cancer Center and managing editor of Endeavor. Before joining Moffitt, she worked as a reporter for The Tampa Tribune, News Channel 8 and She earned a degree in microbiology from the University of Florida and a journalism degree from the University of South Florida.

Jennifer Miller is managing editor for Blue Cross Blue Shield of Massachusetts. Prior to joining BCBSMA, Jenny was managing editor of the Boston Herald, where she led breaking news coverage as well as projects exploring racial disparities in unsolved murders in Boston, domestic violence, the Boston Marathon bombings, the opiate epidemic and the foreclosure crisis, among many other issues.