Harness the power of video storytelling by finding the perfect narrative
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With limited budgets and expertise, communicators have to rely on their storytelling mastery to engage and inspire. Join to discover how it's done—starting with identifying the hook to motivate audiences while using limited resources to create incredible video stories that move stakeholders to action.
- How to identify and promote the emotional core of your story
- A step-by-step guide to shooting quality videos using just a smartphone
- Proven tips and strategies to elicit the most compelling answers from video subjects
- New ways to capture your mission and vision in a compelling visual narrative
Chad Carter is a regional communications director with the American Red Cross, where he's responsible for communications, marketing and public affairs for a region encompassing 42 counties and 4.5 million people. He also serves as the spokesperson for disaster and non-disaster related initiatives, while leading the team responsible for social media and video efforts. Before that, he served as the senior director of marketing and communications for Special Olympics Oregon, and spent the prior decade as a TV journalist covering local and national stories, with appearances on CNN, Fox News, "CBS This Morning," The Weather Channel and dozens of local TV stations.