Hack Facebook’s New Algorithm Changes: How to survive the ‘Algorithm Apocalypse’ with new tricks and strategies
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Facebook isn't going to let communicators and marketers build their businesses for free without investing in Facebook ads. That's why creating more highly-shareable content and engaging directly with every person who comments, likes or engages with your page are the keys to conquering Facebook's algorithm change. Join us to fully understand the Facebook algorithm and how you can hack Facebook to get more engagement in 2018.
You'll learn: Facebook's four algorithm factors—and how they've changed (inventory, signals, predictions and overall score) How to adjust your Facebook formula: Steps brands must take now to hack Facebook's signals factor with story-driven content Types of content your audience will love—how to dramatically boost active interactions with live video, influencer posts and more How to build and activate an engaged community using Facebook Groups The truth about paid versus organic Facebook content—and where to invest Real-world examples of what works and what doesn't
Carlos Gil, founder of Gil Media, is a first-generation Latino marketing executive and an award-winning Snapchat storyteller with more than a decade of experience leading social media strategy for LinkedIn, BMC Software and others. He's the moderator and founder of the 9,550-member Social Media Masterminds Group on Facebook, has delivered keynotes globally and has presented at such marketing events as SXSW and Social Media Marketing World. He led social media programs for Super Bowl XLVII, PepsiCo, Coca-Cola, Frito-Lay, Tostitos, Mondelez and Unilever, worked as social media manager for Winn-Dixie and served as head of digital marketing for Save-A-Lot, a subsidiary of SUPERVALU INC., a Fortune 100 organization. @carlosgil83
Caitlin Angeloff heads global social strategy and operations at DocuSign, the pioneer and global standard for eSignature and digital transaction management. An experienced social media leader, Caitlin oversees all of DocuSign's social media channels, listening and analysis, social support, the DocuSign blog, employee advocacy, influencer programs and more. Prior to DocuSign, she was CEO and co-founder of Admosis, a leading social content strategy and social advertising firm. @caitlinangeloff