Flying solo: Proven strategies for a one-person communications department
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“It’s all I can do not to cringe now when someone asks, ‘Hey, why don’t we do a press release?’” April Finnen says.
You’re not required to chirp “Sure!” whenever you’re asked to write up a minor development in your organization that no news medium would ever cover.
What to do instead? Get smart. View this Ragan Training session, and you’ll learn:
- How to manage yourself
- The importance of measuring everything (and how to explain it to higher-ups)
- Tips for staying organized
- How to find learning opportunities when you’re the only internal expert
- How to monitor social media when you can’t be there all the time
- The best ways to use social media automation services
- How to keep content ideas flowing
Finnen operated as a one-person shop for many years, developing the communications strategy for a growing biotech company. She’ll discuss her strategies for keeping things humming even when times get hectic.
Changuris built a regional social media empire from scratch alone with a zero-dollar budget. She reveals tips to keep your sanity if work without a co-pilot.
In February, Changuris took a new job on the social media team at Highmark, Inc. She’ll give you tidbits from a small team perspective, too.
Press release madness? Find out a better answer than “yes.”
“It’s your role as the communications expert to find out what they’re really trying to accomplish by issuing the press release and help them get there with an appropriate strategy and mix of tactics,” Finnen says.
From chronicling your successes, to making measurement work for you, these speakers cover it all. They’ll help you use problems you find as a way to impress your boss. Learn not to over-promise—and how to over-deliver.
Don’t be overwhelmed. Get organized. Get Ragan Training.
April L. Finnen is a senior health communications specialist for the U.S. Food and Drug Administration, Office of Counterterrorism and Emerging Threats.
Amanda Changuris is a senior social media marketing analyst for Highmark, Inc.