Finding Compelling Stories in a Time of Crisis

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What You’ll Learn:: 
Even before the COVID-19 pandemic, Nissan North America was in the midst of a business transformation. From transitioning employees to a remote workforce to supporting customers and dealers with financial options to revealing new products virtually, Travis Parman, vice president, Communications North America and Internal Communications & Global Engagement, Nissan Motor Co., will share how Nissan pivoted its communication strategy to  meet an unprecedented business situation.
You'll learn:
  • COVID-19 has forced leaders to think differently and critically about how they communicate every decision to key stakeholders. Communications’ seat at the table has never been more important in helping the company navigate uncharted waters.
  • The Nissan communications team struck a careful balance of internal and external corporate communications during uncertain times while pushing the team to explore more earned media storytelling opportunities.
  • How reimagining the approach to executive communications has helped increase engagement despite employees being physically apart.
  • How challenging the team to think differently during a critical time has increased message penetration and expanded corporate and product storytelling, including user-generated content.
August 2020

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Presenter bio: 

Travis Parman is vice president of communications for Nissan North America, and of international communications and global engagement for Nissan Motor Co., Ltd. He was appointed to this position in June 2019. In this role, Parman is responsible for leading Nissan's communications and corporate social responsibility functions in the United States, Canada and Mexico as well as global regional alignment and strategy and Nissan Alliance-wide communications. He provides counsel and support to Nissan North America Vice Chairman Jérémie Papin and the company's senior leadership.