Fact or Fiction: The 2018 #FakeNews Virtual Summit

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What You’ll Learn:: 

Trust is hard to gain and even easier to lose. What happens when your company or message is brought into the realm of #FakeNews? One misstep and you can be on the wrong end of a news cycle. Fear not, this immersive summit is designed to help you navigate the murky waters and maintain the trust you’ve worked so hard to develop.

What you'll learn:

  • How media outlets like the Chicago Tribune properly vet their sources
  • Ways to respond to comments on your posts to reduce the rumors that fuel "fake news"
  • Analytics protocols to ensure your content strategy is accurate
  • What role businesses play in informing the public
November 2018

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per year
Presenter bio: 

Mark Jacob, former metro editor of the Chicago Tribune and former Sunday editor at the Chicago Sun-Times, is now a freelance writer. Among his current projects is writing for Northwestern University's Local News Initiative, an effort to develop new products and approaches to help America's newsrooms build audiences. Jacob is the co-author of six books, including a tribute to Wrigley Field, a biography of Benedict Arnold's wife and a photo book based on the Chicago Daily News glass-plate negatives from 1900–1930. Jacob was Tribune columnist Mary Schmich's editor when she won the 2012 Pulitzer Prize for commentary.

Jenn Herman is a social media consultant, speaker and globally recognized Instagram expert. She is the foremost blogger on Instagram marketing, and her blog, Jenn's Trends, has been named a Top 10 Social Media Blog in 2014, 2015 and 2016. Through her blog, consulting and speaking, Jenn provides tips, resources and training for small to mid-size businesses seeking to structure a social media strategy. Her background includes administration, sales, human resources and marketing, and she enjoys bringing these skills together to help businesses grow.

Amanda Robinson is the founder of Social Savvy Society, "helping make business life easier for the less digitally savvy." She is the go-to resource for deep diving into Facebook Ads, Messenger Marketing Chatbots and Google Analytics. Her flair for analyzing marketing data is her superpower for creating effective campaigns to maximize marketing spending. Amanda has a unique skill for breaking down complex digital topics, teaching them to the average user and inspiring people about everything digital.

Tonia E. Ries is executive director of intellectual property at Edelman. Her responsibilities include stewardship of the Edelman Trust Barometer, now in its 19th year, Edelman Earned Brand research into consumer relationships with brands, and the development of research initiatives. She leads the firm's global knowledge agenda across practices, geographies and clients, and she acts as a catalyst for new thinking and discourse on business in a multi-stakeholder society.