The Exceptional Writer and Editor Virtual Summit: Craft copy with power, punch and pizzazz

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What You’ll Learn:: 

Superb writing matters more than ever—especially if you want to beat the content glut. Whether you’re writing a training manual, intranet post, social media update, speech or press release—every piece of copy you craft must now be concise and catchy if you want to captivate today’s distracted readers. That’s a tall order for corporate communicators saddled with jargon, confusing company style guides and byzantine approval gauntlets. Good news: You can break through these barriers and beat the blahs. Join this intensive writing workshop to rekindle your love for the written word and reignite readership across all your communication channels.

Key Highlights: • How to cut the crap, jargon and business babble • Best ways to grab millennial and Gen Z attention in the ADHD era • How to create communication experiences—not just messages • New social-media writing techniques to improve all your channels

January 2018

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Presenter bio: 

W. Aaron French

Aaron French is an internal communications manager at the U.S. Securities and Exchange Commission (SEC). His first loves were dinosaurs and the Oxford comma, so he's confused about why his first career was financial analysis. He came to his senses in 2012, when he jumped into internal communications and ended up leading teams and projects at a large national nonprofit and the federal government. He’s known to do a little social media and engagement consulting on the side, too. You can find him tweeting about strategy, life in D.C., Steelers football and everything in between at @AaronMoFoFrench.

Rob Reinalda

Rob Reinalda has been executive editor for Ragan Communications since 2008, having spent decades at newspapers and magazines including the Chicago Tribune and the New York Daily News. He wrote and edited Ragan's internal style guide and has crafted popular articles about grammar, usage and punctuation for, PR Daily and The Huffington Post. His web events offer tips and insights on language for novices and veterans alike, and he has written podcasts for Grammar Girl's Quick and Dirty Tips.

Lucy Abreu is director of corporate communications at Otsuka America Pharmaceuticals, an industry leader in mental health. She heads the public and media relations, executive and internal communications, sales communications and multimedia productions teams. Over two decades, Abreu's professional experience has spanned digital and social media marketing; corporate communications; and broadcast, print and web journalism. She also has contributed creatively and strategically to some of the world's top-tier organizations in the news media (CNN, New Jersey Network, CBS and Gannett Newspapers), financial services (BlackRock and Merrill Lynch Investment Managers) and health care (Otsuka America Pharmaceuticals and Johnson & Johnson).

Kelly Stone is director of global social media at CompTIA. In her first year with the nonprofit IT trade and professional association, she increased CompTIA’s Klout score by 32 percent, its LinkedIn company following by 263 percent and the traffic to its website from social media by 89 percent. In her second year, she increased traffic from social media to organization’s membership site by 65 percent with 6 percent of all downloads attributable to social media. Kelly holds a master’s degree from Northwestern University’s Medill School of Journalism and an undergraduate degree in communications from Bradley University.