Engaging And Recognizing A Dispersed Workforce In A Rapidly Changing Industry

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What You’ll Learn:: 
Workers in the health care industry are faced with more change and crisis than ever before this year—and keeping them engaged is critical to ensure your organization can carry out its mission. During this session, you'll learn how to create a solid communications plan to keep engagement high, recognize the important contributions of health care workers and other employees, and measure your efforts effectively.
Learn how to:
  • Understand key differences to keep in mind when reaching WFH vs on-site employees
  • Use the latest tools and technology at your disposal to keep the attention of a distracted workforce
  • Recognize and spotlight employees through both internal and external channels
  • Measure engagement and morale and adapt your approaches accordingly
December 2020

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Presenter bio: 

Jessica has held various roles across communications in both information technology and biotechnology. In 2019, she joined Blueprint Medicines to design the growing organization’s internal and brand communications function and capabilities. Since joining, Blueprint has evolved into a leading precision medicine company with a global, fully integrated business; signaling the organization’s ability to maintain a highly engaged and performing culture through rapid change. Most recently, Jessica worked on the Global Communications team at Dell Technologies where she held various roles across internal communications, digital communications and executive communications, including working on the integration team for the Dell-EMC merger and driving 360° communications for the President of Dell Technologies’ largest organization. Jessica earned a B.S. in business administration from Bryant University and a M.S. in corporate and organizational communication from Northeastern University.

Betsy Sewell is the head of marketing at Aware, where she links the sales and product teams together through carefully crafted messaging that tells the story of Aware, its products and vision of empowering employees and organizations through collaboration. She kicked off her career as a media planner and strategist working for several advertising agencies in Columbus, Ohio and Gainesville, Florida. She later became the director of marketing and communications for a local nonprofit foundation. Just prior to joining Aware, she worked in corporate communications at American Electric Power.

Kelli Newman leads internal communications at Piedmont Healthcare, a private, not-for-profit organization with over 23,000 employees caring for 2.7 million patients across 800 locations and serving communities that comprise 70 percent of Georgia's population. Piedmont provides safe, high-quality care across 11 hospitals, 34 Piedmont Urgent Care centers, 25 QuickCare locations, 555 Piedmont Clinic physician practice locations, and more than 2,500 Piedmont Clinic members. Since joining Piedmont in 2011, Kelli has led employee communications strategies for diversity and inclusion, benefits and wellness, engagement, recognition, technology implementations, process improvement, cybersecurity, and crisis response.