Employees: The most important audience you’ll ever write for.

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What You’ll Learn:: 

You give your employees crucial information they use to feed their internal and external networks.

But you don’t get your message right, the damage can harm your company. Besides, how do you write well with your huge workload and no time?

This webinar will show you how. It offers simple techniques to write stories, notices, features and memos that your colleagues want to read.

The webinar will cover:

  • How to match communication goals to needs
  • Style and structure: how to speak clearly and avoid “Spock Syndrome”
  • What you must know to move your writing from online to print – and back
  • How to get the right feel in your writing and avoid tone-deafness
  • How to become a better communicator on- and off-line

Learn how to assess what your audience needs so you know exactly what to give them. Find the story in every communication—even boring process and initiative pieces can be good stories.

Discover the five simple tips for displaying important information where people will see it. Lose the jargon and create clear writing everyone understands.

Make written words the center of your new communications. Don’t let your message sink unread in the flood of “news.” Give your writing a big boost, save time and keep employees reading.

Often you think you know your audience. But that’s not the case if you don’t do the research, says Hurley Hall. And if you aren’t up on this, what you communicate may have a different result than what you wish.

Discover the three needs your audience has, and how you can provide what they need. Do you ask your audience about this?

One company spent a lot of staff time creating competitions on Facebook for customers. But these competitions didn’t have much effect. Finally, the company sent out a survey—only to learn that its audience didn’t want competitions and wasn’t on Facebook much. They just wanted discount coupons.

Lesson? The best way to find out what information you should provide is to ask people or to allow them to ask questions, “so that you can be briefed in advance about the key issues that people are likely to raise,” Hurley Hall says.

Your internal audience is only the first stage of your company's communication. Learn to communicate through them to the eventual audience your work will reach. Start with Ragan Training.

February 2013

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Presenter bio: 

Sharon Hurley Hall

Sharon Hurley Hall is a professional writer and blogger who mentors writers on her Get Paid to Write Online blog