DIY Video Storytelling in Times of Crisis Create Nimble Videos in the Era of Pandemics, Zero Sanity and No Budget
The full content of this page is available to members only.
The need to reach audiences with clear, compassionate messages is more critical than ever. Enter video. Nothing has captured more attention in the “stay-at-home” era. It’s accessible, authentic and has become the go-to channel for crisis communications during COVID-19.
Join Marisa Kollias (Edelman), Drew Keller (Microsoft) and Jesse Roesler (Credo Nonfiction) to add video to your crisis recovery plans, quickly produce videos and tell a moving story tied to your purpose. Don’t miss this event if you want to become your organization’s resident video expert—at a time when video has become the most trusted medium. You’ll learn:
- Simple steps to add video to your crisis response and recovery strategy
- Guidelines to find and create moving, meaningful stories with video
- The Remote Worker’s DIY Production Guide: How to shoot and edit amazing video
from home when all you have is an iPhone, laptop and simple editing apps
- Guerrilla filmmaking while under COVID-19 “shelter in place” orders: Inspiring case studies, cautionary tales and cinematography tips for your brand
- Smart ways to repurpose existing videos as we edge to recovery
Marisa Kollias is the vice president of crisis and risk at Edelman. She’s an 18-year veteran communications strategist who has led high-profile public communications campaigns and strategies to develop and amplify new initiatives on transportation, higher education, trauma, Medicaid expansion, the Affordable Care Act and other public policy issues. She served as a top adviser to private and public-sector executives at the Illinois Office of the Governor, the Cook County Health and Hospitals System and Tribune Publishing. She’s also an experienced media and was a Chicago area television journalist earlier in her career.
Drew Keller is a content developer at Microsoft, where he practices all aspects of video production as a member of the Microsoft Office Modern Learning and Video team. He has three decades of video production experience and over 15 years of experience in web video production and delivery. In addition, he works with his own organization, StoryGuide, focusing on bringing great storytelling skills to content creators of all types and abilities. He researches emerging media as a faculty member at the University of Washington.
Jesse Roesler is the creative director and founding principal of Credo Nonfiction. An Emmy and James Beard Award-winning filmmaker, he puts the power of visual storytelling to work for global brands and causes. He works with cause and content marketers to uncover first person narratives that reveal core purpose and values in an authentic, empathic and often cinematic manner. His work for clients like Starbucks, Feeding America, Food Network and the New York Times have garnered 25+ millions of views online. His feature length documentary, The Starfish Throwers was named most heartwarming film of the year by The Huffington Post.