Did the Pandemic Make You Relevant?

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What You’ll Learn:: 
Communicators have stepped up big time during the COVID-19 pandemic, and they continue to engage audiences with content that is timely, clarifying and compassionate.  Are you one of them? Has your communications taken the lead in helping your organization recover from the crisis and adjust to the new reality of work, even as you continue to cover the unrelenting impact of the coronavirus?
Communicators, this is your time. In our closing session on Day 1, longtime writer and teacher Jim Ylisela will show you how to inform, explain and inspire during this unprecedented period in our nation’s history.
You’ll learn how to:
  • Break your own news with stories and social, not press releases
  • Provide timely and essential analysis of data and trends
  • Help executives reach new heights with their thought leadership
  • Inject empathy into your storytelling
  • Take your audiences inside the crisis – and the recovery
August 2020

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Presenter bio: 

Jim Ylisela, co-founder of Ragan Consulting Group, is an award-winning veteran Chicago journalist and a former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.