Cutting Through the Noise to Reach a Dispersed Workforce in Crisis

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What You’ll Learn:: 
As employees worldwide work from home, more workforces than ever before are dispersed, presenting challenges for communicators to uplift and motivate in the face of uncertainty and concern. In this dual-session, glean ideas for reaching and supporting employees with information they can easily digest as well as ways to connect and dispel feelings of isolation and loneliness.
Fran Dean-Bishop, CEO of Aerobodies, will share why connecting, rather than purely engagement, should be your goal, regardless of your position—and how you can support your workforce in ways that inspire rather than overwhelm.
You’ll learn:
How to create meaningful connection points with employees without stacking more meetings onto packed calendars
Tips for reducing information fatigue and grabbing attention with “fireball” content
Ways to balance the virtual mindset and employees’ well-being in the “new normal”
Kim Clark, Affiliate Consultant for Ragan Consulting Group, will show you how to better streamline content and resources based on employee feedback and balancing business needs to help your employees more effectively work remotely.
You’ll learn:
Employee behaviors to consider when creating and distributing content across online channels
How to use emails, intranet portals and apps to get your messages in front of employees
Ways to address concerns, relay difficult news and foster transparency
Tips for harnessing engagement analytics and survey data to help you show ROI and create even more effective content
June 2020

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Presenter bio: 

Kim Clark is an affiliate consultant with Ragan Consulting Group and specializes in diversity and inclusion communications, culture, and employee communications. She leads the Conscious Communications group on LinkedIn and you can find her on Twitter @KimClark1. Kim has long focused on messaging, audiences and how communications shape people's experience. Since entering corporate cultures at KLA-Tencor, PayPal, NetApp and GoDaddy, she has used various channels to engage employees and facilitate transparency and trust in organizations. At GoDaddy, she built an infrastructure and internal communications strategy from scratch and moved the needle 13 points in trust in just six months as measured by its annual engagement survey.

Fran Dean-Bishop is a management consultant and the award-winning President and CEO for Aerobodies. She established a 20-year track record as a business leader, publisher, speaker and technology innovator, founding Aerobodies, Inc. in 1997 as a provider of health management and business consulting services to private and public sector organizations. She currently leads a team of 50 employees and contractors serving 20 different federal agencies and private sector companies in the areas of workforce management, health technology integration, enterprise-level activation and engagement systems. A certified Executive Leadership Coach, she serves on the boards of the National Contract Managers Association Tysons Chapter and the Northern Virginia Technology Council as a Co-Chairwoman of the Healthcare Committee. She is also a professionally certified master wellness coach.