Crisis Communications and Issues Management in the Age of COVID, Recession and Social Upheaval

Already a member? Watch now

The full content of this page is available to members only.

What You’ll Learn:: 
Organizations of all types and sizes have faced unprecedented challenges in the last few months: the devastating impact of the global pandemic, the economic fallout from business interruption and staggering unemployment, and the pressing need to remedy the longstanding racial injustice in our midst.
 
Any one of these crises would test even the most seasoned communication professional. And unlike many crises, these issues show no sign of abating.
 
That feels like crisis communications without a net—and seemingly without an end. But it's much more than that. These issues demand an integrated communications effort. Not just crisis comms, but issues management. Not just media relations, but public affairs thought leadership. And, as always, effective and engaging storytelling, both internally and externally.
 
In this virtual workshop, veteran journalist, PR consultant and crisis communications expert Nick Lanyi will help you think about, plan and execute the communications needs that comprise the "next" normal.
 
You'll learn how to:
 
  • Create the strategic framework for a "rolling" crisis communications plan
  • Manage your external and internal communications during the ongoing pandemic, recession, and period of social change
  • Use scenario planning to ensure you aren't caught flat-footed by the next "flare-up" in these unfolding issues
  • Reinforce—and raise—your organization's reputation during and after this period by focusing on your brand values and narrative
Category: 
Type: 
Broadcast: 
August 2020
Pricing: 

unilimited access
to all videos

$1295
per year
 
Presenter bio: 

Nick Lanyi is a media relations and crisis communications expert with the Ragan Consulting Group. He led the public affairs practice in the Washington, D.C. office of global public relations agency Porter Novelli from 2013 to 2015, and previously served as managing director at public affairs boutique LMG Inc. Lanyi spent 15 years as an award-winning reporter, financial journalist and freelance writer.

Diana Peltier is former Global Head of Communications and Engagement, at Ernst & Young.

Scott Milburn is Senior Director/Corporate Communication, at Nationwide Children's Hospital.

Anthony Farina is Chief Communications Officer, at CSL Behring.