Credible Content Starts Here: Think and Write Like a Reporter
The full content of this page is available to members only.
- Think like a journalist to craft a story that's convincing and credible (to the journalists you pitch, stakeholders and public)
- Avoid the most common AP style errors
- Cut jargon, extraneous capitalization and fluff to get to the heart of your story
- Tell a story that’s either unique enough to stand out or part of a larger trend
Colleen Newvine is product manager of The AP Stylebook. She has been a reporter and editor at daily, weekly and monthly publications. She also did PR for five years at the University of Michigan News Service while earning her MBA in the Michigan Business School evening program. Newvine joined The Associated Press in 2006 and has been product manager for The AP Stylebook almost that long. She manages the business operations of the Stylebook website, including marketing communications and new product development. Newvine is also a self-employed marketing consultant and coach.