Create and Sustain Best Practices for YouTube Success Virtual Summit

Already a member? Watch now

The full content of this page is available to members only.

What You’ll Learn:: 

Have you been wanting to start a YouTube channel but don’t know where to begin? Or have you started one without much success and want key tips on how to consistently start gaining subscribers with interesting and engaging content? Join virtual summit and learn everything you need to know about launching and sustaining a successful YouTube channel.

What you’ll learn:

  • The importance behind essential content and why it’s content business model
  • Understanding audience intent and why YouTube video, Facebook video, search result video, and website video are radically different
  • Why video optimization matters, but authenticity matters more
  • How you don’t essentially need a huge budget, but you do need the right talent
  • How to create effective and engaging titles that will encourage views and positive feedback
  • Everything there is to know about getting started with live streaming that looks professional
  • How to communicate brand values on video without sacrificing authenticity


October 2018

unilimited access
to all videos

per year
Presenter bio: 

Matt Silverman is director of video at The Daily Dot, a publisher covering internet culture. Through the virality of Facebook video, his team is redefining how publishers and brands can monetize marketing efforts through social commerce video. He is also the producer of "2 Girls 1 Podcast," a popular weekly comedy show that explores fringe online communities. Silverman was formerly editorial director for Mashable, where he launched its video program in 2013, grew it to 30 million views and added 100,000 subscribers in one year. In 2016 Silverman created "Free Dad Videos," a comedic web series about parenting featuring his young children, which has reached more than 4 million viewers.

Shea Jennings is a communications associate at Mayo Clinic. She manages Mayo Clinic's YouTube channel and provides strategic leadership and consultation across the enterprise to position Mayo Clinic as a leader in video content on social media. She also supports the Mayo Clinic Department of Medicine's continuous professional development courses, using social media and digital tools to promote additional attendance for courses and improve course experience and participant engagement.