Covid-19 Lessons: How to Update Your Crisis Plans and Response Toolbox

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What You’ll Learn:: 
Covid changed communications forever. The lines between internal and external communications blurred—and everyone on your team is now a de facto crisis communicator. Join to hear how others managed the outbreak—so you can protect your organization no matter what's next.
You'll learn:
  • How frequent pulse surveys and Covid digital info-packets aligned a workforce
  • How "mixternal" communications can help you move quickly to get the word out
  • The "Trust Toolbox": How to engage and protect deskless and WFH workers with new channels, including Microsites, Teams, CEO emails and mobile apps
  • Frontline insights from the outbreak—from adding Zoom townhalls, overhauled intranets, blogs and Facebook Live to crisis playbooks
  • How others updated crisis plans and response checklists to protect employees
  • What healthcare execs are expecting in 2021 (and how to prepare)
December 2020

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Presenter bio: 

Ayoka Pond is the director of public relations and internal communications at Baptist Memorial Health Care, one of the South's largest not-for-profit health care systems. She supervises and supports a team of communications professionals who provide media relations, issues management, coaching and counsel to Baptist's 22 hospitals and dozens of entities and services. She also supervises internal communications and performs a number of executive communications functions. She has won a number of awards, including a national RPSA Silver Anvil award and the Memphis Advertising Federation's Ad Woman of the Year award. In her spare time, she enjoys ballroom dancing and spending time with her friends and family.

Paul Baltes is the director of communication at Nebraska Medicine in Omaha, Nebraska, where he manages public and media relations, social media and internal communications. Prior to his 13 years at the medical center, Baltes spent 13 years as a television journalist in Arizona, Indiana and Nebraska.

Prarthna Thakore is head of internal communications at ISG and has more than a decade of international experience working across B2B and B2C sectors, leading on internal communications, employee engagement, CSR and stakeholder management. She has previously held roles at Barratt London, Alliance Pipeline and FGL Sports. Prarthna works closely with ISG's C-suite and senior leadership team to advise, influence and provide strategic direction and execution for global communications initiatives. Prarthna developed and led the employee engagement communications plan, resulting in ISG achieving one-star accreditation and placing 17 on The Sunday Times' Top 25 Best Big Companies to Work For in 2020. She is passionate about building brands from the inside out, translating content into multi-channel campaigns and creating a culture of engaged and inspired employees.