Corporate Purpose: Finding Your Company’s True North
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The world is becoming more complicated and harder to navigate due to uncertainty, increases in political polarization, rising nationalism and growing concerns about the economy and income inequality. Social risk has become a new worry for organizations, but people around the globe increasingly believe organizations can shape a better society. Corporate purpose has the power to engage and inspire employees, generate customer loyalty and help businesses chart a course for sustainable, meaningful growth.
You’ll learn how to:
- Use “radar and a compass” to predict the unpredictable
- March towards corporate purpose via corporate philanthropy, corporate social responsibility and sustainability
- Create purpose and embed it into the core of your business
- Identify and manage social risk by protecting corporate purpose and culture
Barie Carmichael has more than 35 years of experience directing global corporate communication, and has managed strategic corporate communication on a global scale in a variety of industries involving issue management, corporate branding, crisis, employee engagement and media relations. A co-author of Columbia University Press’ "Reset: Business and Society in the New Social Landscape" and Senior Counselor at the global communications consultancy APCO Worldwide, Carmichael counsels senior corporate management and the next generation of business leaders on navigating the new social ecosystem in which businesses today operate.
Margery Kraus is Founder and Executive Chairman of APCO Worldwide, a global advisory and advocacy communications consultancy headquartered in Washington, D.C. She specializes in public affairs, communication and business consulting for major multinationals. Kraus founded APCO in 1984 and transformed it from a company with one small Washington office to a multinational consulting firm in major cities throughout the Americas, Europe, the Middle East, Africa and Asia.